Recipe fantasy to food reality.

Thursday, January 05, 2006

Generic Organic

Here's a pleasant sight at the grocery store: organic products in generic packaging. This is exactly the sort of thing that I think needs to happen before organic or other more worker-friendly or environmentally-friendly food production becomes a truly integral part of American consumption. It's affordable (even these organic generic beans werere less expensive than the brand-name conventionally-produced beans), and on the shelf right next to the conventionally-produced food. No henna-printed labels picturing pandas smoking pot, no rhyming pun names, just a can of beans that you see on the shelf, and decide that the ten cents might be worth buying organic.


At 6:38 PM, Blogger fiat lux said...

Technically, it's not "generic" because the beans are branded -- it's just that the manufacturer has decided that putting their brand name in smaller letters and ORGANIC in big bold ones is a better marketing choice.

And they're probably correct in that decision.

At 8:28 AM, Blogger Sara E Anderson said...

Are there really "generic" products? Even when you go to Walmart and get Sam's Whatever "brand," isn't that considered generic? Western Family is in the same vein as whatever the "store" brand is for a lot of stores that don't have a "store" brand. Maybe I shouldn't think of generic and store brands as the same thing, but rest assured Western Family is as close to generic as I ever see outside of bulk food buying.

At 8:10 PM, Anonymous Anonymous said...

I think the point is affordable, organic products.
That is something to be happy about.

At 6:41 PM, Blogger Jude said...

When organic foods first popped up in the big grocery stores, it was in the exclusive health food departments. Retailers charge more organic because people are willing to pay more, not necessarily because their cost are much higher. Profit margins are high on healthier foods. With more mainstream demand for organic foods, the price will come down. That it good. If you have a Trader Joe's store nearby, they have tons of good organic frozen and canned food that is very reasonable.

At 3:13 PM, Anonymous marcus said...


At 3:14 PM, Anonymous marcus said...

all right, that didn't quite work. link to story about wal-mart getting more into the organic biz.


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